The Gold Standard Award for Stakeholder Engagement has been won by the Save the Children’s “Every One” campaign organised by Weber Shandwick.
The aim of the campaign was to persuade the Indian government to increase spending on children’s health to reduce the high rate of child mortality.
A multi faceted stakeholder engagement strategy resulted in a 20% increase in the national spend on children’s health.
The shortlisted entries were GolinHarris on behalf of the West Kowloon Cultural District, which aimed to make Hong Kong a global capital of art and culture and Weber Shandwick’s promotion of Enbralpfizer in China.
Mark O’Brien, vice president of PublicAffairsAsia, said: “Stakeholder engagement drew twice the number of entries over last year at thirty. To make it to the shortlist was tough but the judges felt that the Weber Shandwick Save the Children campaign was a clear winner.”