November 29 (Hong Kong): Essential Global Public Affairs – A Masterclass With Lionel Zetter


Designed for middle tier practitioners in public and corporate affairs this Advance Professional Development session will examine essential global public affairs approaches in the context of Asia Pacific. It will cement in place the universal techniques and methods, while explaining how sensitive localisation should be harnessed to create winning approaches. 

This workshop is led by global public affairs expert and author Lionel Zetter. During this full day course Zetter will guide participants through the following areas:

  • What types of organisations engage in public affairs campaigning and why
  • Why public affairs is needed and what it can achieve
  • How to build up a contact programme for decision makers and opinion formers
  • How to build up a public affairs programme using universally applicable techniques and methods
  • How to adapt universal public affairs methodology to distinct “local” political environments
  • How to develop an integrated public affairs and public relations campaign
  • The ‘golden rules’ of public affairs
  • How to win in Asia – and globally

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About the facilitator:

Lionel Zetter is Vice President of PublicAffairsAsia. He is also the Director of The European Azerbaijan Society, a Director of the Enterprise Forum, and Chairman of the Public Relations Consultants Association Public Affairs Group. Previously Lionel was Company Secretary of PR&CI Ltd, Deputy Chairman of Dods Parliamentary Communications Ltd, and senior counsel at APCO Worldwide. He has been President of the Chartered Institute of Public Relations, and Chairman of the Government Affairs Group. Lionel is a Fellow of the PRCA and the CIPR, and also of the Royal Society for the Arts. He has received awards for ‘Personality of the Year’, ‘Outstanding Contribution’, and ‘Lifetime Achievement’. He is also the author of ‘Lobbying, the Art of Political Persuasion’ – which is now in its third edition.

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Reserve your Places Now: 

Where: Central Hong Kong venue, Wednesday 29 November 2017

Cost (inclusive of course notes and lunch):

• US$1,050 for this one day course

• US$2,000 for a two-day course including Essential Crisis and Issues Management: led by Caroline Sapriel, Tuesday, November 28


For booking inquiries contact Orachon Tanaka (Pear) by email: advance@publicaffairsasia.com