November 29 (Hong Kong): Essential Crisis Communications and Issues Management – With Caroline Sapriel

In this in interactive PublicAffairsAsia Advance workshop participants will develop awareness of the risks posed to organisations and learn how to prevent them becoming major issues or crises. Attendees will engage in learning on crisis communication and management in a full day session led by expert crisis management practitioner Caroline Sapriel.

During the day participants will learn from practical exercises and real life case studies (including short video segments) developed as learning tools.


Session 1: Identifying Risks and Planning for a Crisis (9.00am to 11.30am)

Corporate public affairs and corporate affairs professionals must be aware of the potential crises which could affect their business and be directly engaged in the prevention, preparedness and planning process. This module updates practitioners on best practice approaches to crisis communications planning and reviews how the CA function is central to crisis prevention and management within the corporate structure.
Participants will learn to:
• Identify weaknesses and help manage risk internally.
• Create awareness of cultures and circumstances where issues and crises can develop.
• Refine and redevelop existing crisis planning management strategies

Session 2: Building an Effective Stakeholder Management System (11.30am to 3.30pm)

While PA professionals are often themselves central to issues and crisis management – and its internal and external communication – they are also fundamental to building these skills within their organisations.
This module will empower practitioners to:
• Communicate internally and externally issue arises and flag potential crises.
• Help develop issues and crisis management skills in their organisation.
• Frame talking points and protocols on what can and cannot be said.
• Understand the timelines and changing patterns of crisis management resulting from social media.

Session 3: Building an Effective Coalition (3.45pm to 5.20pm)

Through a practical role-play session participants will engage in an evolving crisis to determine how to identify different stakeholder – ranging from management, the media and government– may influence the crisis. The session will highlight stakeholders’ competing demands and agendas and illustrate the need for tightly managed, but externally engaged, crisis responses.

About the facilitator:

Caroline Sapriel is the founder and Managing Partner of CS&A International, a specialist risk, crisis and business continuity management consulting firm with offices in Asia, Europe and North America.

With over 25 years experience in risk and crisis management and corporate communications, Caroline is recognised as a leader in her profession and acknowledged for her ability to provide customised, results-driven counsel and training at the highest level. She is an accomplished trainer, facilitator and coach in risk, issues and crisis management as well as in communication skills and

has worked with many senior executives at leading multinational corporations internationally. Caroline regularly speaks at international conferences and semi- nars on risk and crisis management and has been a guest lecturer at a course on institutional crises at the graduate school of public administration of Leiden University. She has published a number of articles on the subject.

Caroline is fluent in French, English, Spanish, Hebrew and Mandarin, and holds a BA degree in Chinese Studies and a BSc degree in International Relations from the Hebrew University of Jerusalem.


Reserve your Places Now: 

Where: Central Hong Kong venue, Wednesday November 2017

Cost (inclusive of course notes and lunch):

• US$1,050

• US$2,000 for the two-day course including  Essential Global Public Affairs: A Masterclass by Lionel Zetter – Hong Kong, Tuesday November 28

For booking inquiries contact Orachon Tanaka (Pear) by email: