Edelman firm Zeno expands in Asia Pacific


The Zeno Group, a member of the Daniel J Edelman (DJE) group of companies, has announced the opening of four full-service offices in Delhi,  Jakarta, Singapore and Beijing.

Zeno Asia brings the firm’s total number of full-service offices to 11 and 188 team members.

Zeno in India, Indonesia and Singapore are already open for business. China is expected to be in place by year-end, by re-branding of DJE’s Blue agency to Zeno, pending Chinese government approval.

In Indonesia, leading DJE-owned PR firm Stratcom, is also being rebranded and transferred to Zeno ownership. In addition to these four offices, one Zeno satellite office currently operates in Tokyo.

To lead and grow Zeno Asia, John Kerr has been named managing director, reporting to Barby K. Siegel, CEO of Zeno Group. Kerr joins Zeno from sister-agency Edelman, which he joined in 2006 to start Edelman Digital Asia.

Barby K. Siegel, CEO of Zeno Group, said: “We are thrilled to be exporting Zeno’s winning model to Asia with John Kerr at the helm. What really sets Zeno apart is building our global brand with social digital at the core. This, coupled with Zeno’s challenger mindset and unique culture, frees us to deliver work that harnesses the new and interconnected content and media-centric world in which we live to have a measurable impact on our clients’ business. No doubt the attributes that have fueled our growth in recent years – nimble and fast; fearless and relentless – coupled with the DJE imprimatur – will enable us to deliver fresh thinking to clients that is both inspirational and actionable.”

Zeno Asia will work across key practice areas including consumer, health, technology and corporate affairs. Integrated across the entire firm, Zeno offers the full suite of traditional and digital PR capabilities. Some local clients from day one of operations include: Autodesk, Emirates Airlines, Facebook, Frisian Flag Indonesia, New Zealand Trade and Enterprise, RPX, EA Mobile, SK Planet and Vertex.

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