Edelman has announced its China business has hired Mark Wang as managing director, Beijing, effective November 27.
Wang will be charged with continuing Edelman’s digital transformation in all vertical practices from Reputation to Brand and across specialist sectors such as healthcare, technology, financial communications and public affairs. Wang will report to Jeffrey Yu, President of Edelman China.
“Beijing is a very important hub – with over 150 staff – and a host of really strong clients that are all grappling with how to earn attention and trust as well as ROI in today’s hyper-social environment. Mark is an experienced digital operator, who can consult at the most senior levels and has an excellent track record of leading teams in both the agency world and in-house,” said Yu.
Having served in various leadership roles over the course of his career with some of China’s most successful technology giants including Dell, Lenovo and IBM, prior to joining Edelman, Wang was the managing director at OgilvyOne Beijing. He led the company to win numerous awards including Effies, ROI, Tangrams and Global ACE. Under his leadership, the OgilvyOne Beijing team was ranked 28th on the World’s Best Digital Agency in 2016 (WARC) and named the Top 3 Most Effective Agencies in Greater China in 2017 (Effie).
Prior to OgilvyOne, Wang led HP’s Printing and Personal Systems (PPS) China where he had a successful spell as Vice President, GM of Consumer Business, driving its online business to double-digit growth.
“I am very excited to join this talented Edelman team,” said Wang. “My goal is to further strengthen Edelman Beijing’s industry leading position by fueling digital storytelling that stands out and is supported by robust technology for every team, practice and specialist sector. Edelman’s heritage of connecting with what really matters to consumers and other stakeholders rather than simply forcing a company’s message through channels, is the future of how communications and marketing will be effective in our world of promotional overload and people’s limited capacity to consume information. I will also devote myself to making Edelman Beijing the most attractive and respected company to work for in the industry, alongside my colleagues in our other China offices.”
Wang replaces Sanjay Nair, who recently relocated to the US to lead Edelman’s global technology sector.