Edelman has announced a reorganization of its geographic footprint by adding oversight of Africa and the Middle East to the responsibilities of David Brain, currently president and CEO of APAC.
He will continue to report to Matthew J. Harrington, Edelman’s global chief operating officer. The realignment of these two markets from Edelman’s Europe to Asia Pacific regions reflects emerging business trends, and will become effective with the firm’s new fiscal year starting July 1, 2013.
Richard Edelman, the firm’s president and CEO, said: “As global markets grow and change, we continually examine how we shape our global path forward and make the right strategic adjustments for our clients and for our people. Increasingly our clients are structuring themselves against growth opportunities prompted by ever increasing trade flows between Africa, the Middle East and Asia. We are looking to capitalize on this trend by organizing ourselves in a similar fashion. David’s leadership strength and overall experience in emerging markets will be essential to our pan-Asia growth strategy.”
Brain said: “By scaling the region in this way we are able to invest more deeply in more practice and specialist experts in the sub-regions to supplement our market teams. Clients are demanding both excellence in market understanding and execution as well as deep industry and specialist knowledge. This structure allows us to deliver that in a way no other firm in the region does.”
To strengthen leadership throughout Asia, Edelman is also making the following organization changes in APAC, also effective on July 1, 2013:
• Bob Grove, currently managing director of Southeast Asia based in Singapore, is to be based in Hong Kong and have oversight of North Asia including China, Japan, Korea and Taiwan;
• Iain Twine, currently general manager of Middle East and Africa, will be based in Singapore and manage operations in Southeast Asia and Australia (including Singapore, Malaysia, Indonesia, Vietnam and Australia); and
• Robert Holdheim, currently managing director of India based in Delhi, will lead the India, Africa and Middle East markets.
All three will report to Brain.