Edelman Berland Hires Two New Country Heads


Edelman has announced that its specialist research arm Edelman Berland has hired Catriona Muspratt Williams as head of Singapore and Andrew Chapman as head of Australia.

Edelman Berland provides clients with strategic intelligence that focuses their communications and engagements with stakeholders by offering a full range of qualitative and quantitative market research services, from media monitoring to drawing insights from online communities.

David Brain, president & CEO of Edelman Asia Pacific, Middle East& Africa, said: “The growth of Edelman Berland’s expertise in our region means a significant upgrade in our ability to provide real time analytics, benchmarking and insights,which in turn drives better programming and creative for clients. Catriona and Andrew will lead what is both a stand alone business and a service offering to ourPR and digital teams.”

Prior to joining Edelman Berland, Muspratt Williams was with Mediacom for a total of nine years most recently as head of Insights Asia Pacific. While at
Mediacom, Muspratt Williams designed research solutions for regional clients that spanned both qualitative and quantitative methodologies using both
online and traditional approaches, resulting in consistent growth in insight related projects and revenues.

Muspratt Williams has also served as an account director at Jigsaw Strategic Research Australia and head of consumerinsight at mediaedge:cia (MEC) for a total of eight years.

“Our core goal is to continue growing the overall Edelman business in the region. We will do so by integrating research into communications marketing strategies and ensuring more predictable and measureable client engagements,” said Mike Berland, global CEO of Edelman Berland. “Catriona and Andrew each bring a unique perspective that complements our team’s expertise by providing specialized knowledge and strategic leadership locally in the region.”

Chapman brings over 13 years of experience to Edelman Berland spanning research, brand, communications and strategic consulting.

He has worked in Australia, North America and Asia, with a global client list across a diverse range of industries.

Chapman has experience leading the international expansion of a marketing research and consulting agency, and recently played a key role in launching a world
first, international award winning brand,reputation and communications research methodology.

He has a PhD in neuroscience.