Edelman appoints new content chief

Edelman has appointed Arun Mahtani as head of content for the Asia Pacific region.

He will work with senior leadership across the region to help formulate “storytelling” strategies and drive the production of videos, infographics, web sites and other multimedia content.

David Brain, president & CEO of Edelman Asia Pacific, said: “Socialised media relations is an essential part of how we do business today. Arun will help our teams and clients develop a smart content strategy for every media interaction, deploying transmedia storytelling to ensure messages are maximized across traditional, owned, hybrid and social media channels.”

Mahtani joins Edelman from Thomson Reuters, where he was global head of production for Reuters Insider, the multimedia platform.

There he delivered strategic solutions leveraging text, video, interactive graphics and social elements in the publishing space aimed at a sophisticated financial audience. Prior to that he was head of Bloomberg’s UK television channel where he set the editorial agenda on a daily basis and led a team of 47 journalists through the 2008 credit crunch.

Mahtani will also take a key role in expanding the firm’s financial services practice in Hong Kong, bringing more than 18 years’ experience in the financial media and financial service industries.

He started his career as a derivatives trader at NatWest Markets before moving into journalism, firstly at the Thomson capital markets magazine International Financing Review.

Andrew Kirk, managing director of Edelman Hong Kong and Taiwan, said: “With a deep understanding of the buy and sell sides of the business, and vast experience in the finance and media industries, Arun will be an incredible asset in helping us build on the tremendous growth with our financial services group.”  

Commenting on his appointment Mahtani said: “I’m thrilled to have joined Edelman to lead the charge on quality content creation and help build on the momentum in the Hong Kong office. Edelman’s reputation with digital leadership, public engagement and industry success is admirable, and I look forward to helping drive further progress.”

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