Edelman announces Shanghai leadership moves as Nair moves to head tech sector


Edelman has announced that its China business has hired Jackie Xu Rui as managing director, Edelman Shanghai effective of June 1. China Chief Operations Officer & Managing Director of Beijing, Sanjay Nair is moving to a new role as head of the U.S. Tech sector, based out of Edelman’s San Francisco office. 

Xu Rui, the former MullenLowe Profero China Managing Director, is charged with strategically leading the digital transformation of the entire Edelman agency, including corporate, healthcare and consumer. Based in Shanghai, Xu Rui will report to Jeffrey Yu, President of Edelman, China.

“We have been extremely selective with finding a leader for our Shanghai team,” said Yu. “Jackie is a best-in-class leader who has the digital portfolio as well as the business proficiency to bring our multi-faceted corporate and consumer PR talents together as we continue our journey into the new world of communications marketing.”

Xu Rui is recognized and respected as one of China’s most revered agency leaders with a Profero career that spanned nearly 15 years in numerous senior management roles. She has led and won pitches from the likes of Unilever, Diageo, Unionpay, Fiat, PwC, TongRenTang, Haribo, The Peninsula Hotels and more.

“The communications marketing industry faces new challenges with rapid technological change, and social and cultural changes in China compound it,” said Xu Rui. “However, the need for strategic thinking and creativity is never going to change and will probably be greater in today’s world. I am very excited to join the passionate and talented Edelman team on a journey of developing innovative new ways of adding value to clients and consumers.”

With a strong track record in achieving revenue, profit and business growth objectives within start-up, turnaround and highly competitive environments across the APAC region – Xu Rui brings to Edelman her natural drive and ambition to build strong teams, attract the best talent and win new business.