DT Communications has been appointed as the primary public relations agency responsible for the upcoming 2012 Hong Kong Design Year (HKDY), recently announced by chief executive Donald Tsang in his policy address.
This year long initiative serves to advocate and promote the rise of design in Hong Kong by offering over thirty plus exclusive design-related activities throughout the year of 2012.
With the slogan, “A City Driven by Design”, the year long HKDY 2012 programme will consist of events and activities all of which aim to transform Hong Kong into a world class design city – ultimately the largest design hub in Asia.
DT Communications will be implementing a PR strategy through the use of various social and inventive marketing tools, not only to target Hong Kong’s wide-scale community, but also to make Hong Kong design known to the rest of the world.
Hong Kong’s community will include the general public with a special focus on Hong Kong youth, business, design and other industry professionals, as well as incoming tourists.
DT Communications will be working along the side of supporting organizations such as the HKSAR government, design related associations, local universities, business and professional organisations as well as the global community, to ensure a greater and grander spotlight on Hong Kong for the upcoming HKDY2012.
