Industry veteran David Ketchum has announced the launch of Current Asia, heralding it as “a new breed of marketing business solutions provider”.
Current Asia has come out of a “stealth mode” set-up period to begin servicing the need of senior Asia-based marketing decision makers. The company initially has operations in Singapore and Hong Kong, with regional reach and partnerships.
Current Asia fills a gap between campaign-oriented agencies and global management consultancies to bring together a blend of strategy and demand generation solutions relevant to Asia Pacific that delivers customer engagement and sales.
The senior core team includes David Ketchum, CEO and Founder, who has a more than 20 year track record in Asia of building marketing services businesses and leading digital business transformation. Ketchum recently departed Bite Communications, a company he built as Upstream before it was acquired by Next Fifteen Communications Group – eventually merging with sister firm Text 100 last year.
Senior Partner Michael Zung has helped roll out DoubleClick, HSBC Direct, and Bazaar Voice in the region, as well as founding a groundbreaking digital agency, OneXeno.
Fellow launch staffer Cavan Downes, CIO, has 20 years of experience building and implementing data-driven marketing solutions. Adrian Hoon, VP, Asia, based in Singapore, has deep experience in helping clients with loyalty CRM technology and strategy region wide.
They are joined by Regina Leung, VP, Marketing Platforms, has 15 years of client and agency side experience of developing and executing data-driven marketing programs that promote customer experience and sustainable business growth.
“Most companies have multiple ‘siloed’ sources of customer data. Marketing, sales, communications, e-commerce, retail and logistics operations are all generating terabytes of data but marketing, organizational and IT barriers prevent companies from seeing a holistic view of the customer, and valuable opportunities for insight are lost,” said David Ketchum, CEO. “Customers behave in quirky and individual way, and so despite the tremendous predictive power of software and hardware, organisations also need the right people, process and content to transform into true digital businesses.”
The Current Asia methodology draws together clients’ structured and unstructured data sets, integrates them into a comprehensive data view of the customer, pulls in 3rd party data, and matches up targeted marketing technologies and platforms with compelling content strategy.
Current Asia has partnership agreements in place with growing number of global and regional solutions providers covering marketing automation, CRM, analytics, mobile, and loyalty.