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Cosmo PR chief wins Prospect Gold Standard Awards accolade

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Kumi Sato, the CEO of Cosmo Public Relations, has been awarded the Prospect Gold Standard Award for Professional Excellence.

Cosmo is one of Japan’s largest independent communications consultancies and the award recognises achievement by a communications, corporate or public affairs professional connected to the Asia Pacific region.

Ms Sato is a leading figure in the public relations industry in Japan where she developed Cosmo PR into a healthcare and food science specialist consultancy. Under her stewardship it has been involved with major campaigns for GlaxoSmithKline, Kinetic Concepts, Novartis, Pfizer and Sanofi-Aventis.

An active member of several committees and boards Ms Sato is currently chairman of the American Chamber of Commerce in Japan.

The award, sponsored by Prospect, Asia’s leading specialist communications recruitment consultancy, was presented by Emma Dale, the firm’s founding managing director.

Speaking at the awards ceremony, Ms. Sato said: “I’m honored to be recognized in this way and this award is further evidence of the dedicated team and long-lasting relations COSMO has successfully built with clients in order to get the best results.”

Ms. Sato led the firm in becoming a thought-leader in the food science arena through its work in helping liberalise the market for American beef for almost 25 years – especially important during the trade tensions between the US and Japan in the late 1980s.

Ms Sato also serves as Co-Chairman of the Asia Society’s Global Council and is a member of the Japan Advisory Council for the Asian University for Women.  In 2007, she published her first book, Aisareru Kaisha no Joken (Love Me, Company), a comparison of views on corporate social responsibility and best practices between Japanese and American companies and her latest book on strategic communications will be published in spring 2012.

Also shortlisted for the award was Deborah Hayden, who has nearly a quarter of a century of communications experience in Japan, specialising in corporate financial communications, government and regulatory affairs and issues management. She was appointed President and CEO of Gavin Anderson Japan in 2008 and Managing Partner Japan when the firm became Kreab Gavin Anderson in 2009.

Also shortlisted was Janice Armstrong, the current Regional Director for Government Affairs in Asia-Pacific for GlaxoSmithKline. In this role she leads the government affairs strategy for the Asia-Pacific region, focusing on key public policy issues for healthcare, and oversees outreach to stakeholders on the benefits of vaccines and pharmaceuticals.

The shortlist was completed by Shin Tanaka, the President and Senior Partner of Fleishman-Hillard Japan. He is a senior adviser to the Democratic Party of Japan and the author of eight books on strategic communications. He was a principal organiser of the post-disaster Fukishima Conference.

About the award sponsor:

Prospect is a global talent resource consultancy specialising purely in the PR and corporate communications sectors. With offices in Hong Kong and London, Prospect has a team of dedicated and results orientated consultants that cover all sectors within the PR and Communications market. 

Emma Dale, Managing Director of Asia Pacific, based in Hong Kong, heads up a team of consultants covering the Asia Pacific region, including Hong Kong, Singapore and China. Recruiting at a senior level for both global PR consultancies and in-house communications teams, Prospect covers all sectors including financial, corporate, healthcare, public affairs, consumer and technology. As Prospect purely specialises in PR and Corporate Communications, we provide clients with experienced staff in these sectors and can also give advice on salary and benefits and overall market knowledge. Prospect Asia is a bespoke search and selection consultancy able to execute both search mandates and contingent opportunities.

Since its creation in 2002, Prospect is built on a set of core values which focus on:

• Building  close relationships with clients and candidates to form strategic partnerships
• Taking an ethical and honest approach in everything we do
• Focussing on quality when dealing with candidates and clients

For an initial conversation, please contact the founding Director Emma Dale on +852 9177 8123 or email emma@prospectresourcing.com

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