Communication key to trust in Philippines


The Third Philippine Trust Index (PTI) undertaken by EON Stakeholder Relations has been published.

The Third Philippine Trust Index (PTI) undertaken by EON Stakeholder Relations has been published. Assessing how large institutions such as government, business, NGOs, media, church, and academia are trusted, the latest PTI shows that an overwhelming majority of respondents, 9 out of 10, regard communication as a crucial trust driver.

The Church remains one of the most trusted institutions with almost half of the respondents reporting a need to hear information about the Church only once in order for them to believe it, relative to two to three times for government, business, media and NGOs.

The Church remains the most trusted institution among the general public at 75% rating, a continued gain. This is followed by the academe (53%), media (33%), business (13%), and NGOs (12%). Last on the list is the Government, with a trust level of 11% among the general public, sliding further over the last two reports.

“Trust can break communication barriers and is a tool that grounds relationships, which is why it will always be worthwhile to invest in building trust,” shared Malyn Molina, EON Assistant Vice President for Business Development and Strategic Planning.

Eon has reported that other significant findings include:

  • Integrity is the foremost trust driver for government, dwarfing competence, performance, and leadership. Fewer than 2 of 10 believe that the Government is not corrupt.
  • Trust in the Media remained constant for the two consecutive study periods and emerged as the most trusted source of information about government, business, and NGOs.
  • TV is the most common source of information for over 99% of both the general and informed publics and commands the highest trust level among the general public, especially in rural areas. TV is followed by radio at 60% (general) and 63% (informed). The internet is the third usual source of information for the informed public.
  • Within the Business sector, the industries of healthcare, water, IT/telecom, tourism and pharmaceutical industries were accorded the highest trust levels, while the mining, alcohol and tobacco, and real estate industries garnered the lowest.
  • How Business treats its employees has also emerged as an important trust driver among both the general and informed public.
  • About 3 of 10 say that they trust businesses that give fair salaries and benefits.
  • NGOs in the Education, Health & Nutrition, and Environment ranked high on the trust spectrum. However, NGOs working with labor, housing, migrant workers, and women enjoyed higher trust levels in urban areas than in rural areas.

The 3rd Philippine Trust Index covered 1,626 respondents from urban and rural areas in NCR, North Luzon, South Luzon, Visayas, and Mindanao. More information about the PTI, can be seen here.

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