This practical module will examine the essential writing and journalism skills which PR and communications professionals should possess to participate in the 24-7 news cycle. In an era when many practitioners drive their organisation’s news channels, this workshop will bridge the gap between corporate communications and journalism.
Training
Essential Public Affairs: A Masterclass with Lionel Zetter – December 4 (Hong Kong)
This upcoming Masterclass will explore the essential global public affairs approaches in the context of Asia Pacific, with a focus on what’s global and what’s not, what works and what doesn’t. The masterclass also includes an interactive, cutting-edge session where you will analyse some of the very latest and most effective public affairs campaigns deployed in Asia Pacific.
Essential Crisis Communications and Issues Management: December 3, 2018
This course is designed for middle to senior tier practitioners and provides cutting edge insight into essential crisis communications and issues management.
Essential Communications Strategies and Media Skills – December 5, Hong Kong
This course, designed for middle to senior tier corporate affairs and communications professionals, explores cutting edge insight into essential media and communications skills.