Led by Whitney Foard Small this acclaimed Advance unit engages practitioners on best practice approaches to executive media engagement, highlighting opportunities and pitfalls for you and your management, while developing awareness of integrated media strategies that deliver results.
This practical module will examine the essential writing and journalism skills which PR and communications professionals should possess to participate in the 24-7 news cycle. In an era when many practitioners drive their organisation’s news channels, this workshop will bridge the gap between corporate communications and journalism.
This interactive Advance module is designed for middle to senior ranked corporate affairs and government relations professionals. Jeff Paine, the facilitator, will examine best practice approaches to building constructive engagement programmes which advance corporate objectives and enhance reputation among government and the public policy community.