The State of The Industry Report 2016

Section 2: The Shape and Size of Communications Functions

There is no one-size-fits-all approach to structuring communications and Public Affairs functions. Chapter Two of this year’s State of the Industry report examines what impact the shape and size of the function has on the development of strategy and return for the business.

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SECTION 3: The Internal Challenges

For many senior managers the most critical challenges they face are internal to their business. They need to quantify the value of their function, while responding to the industry shifts and the regional differences arising in Asia Pacific markets.

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SECTION 4: The External Challenges

The rise and rise of digital has given a voice to many more stakeholders. This section of the report explores the external environment confronting communications and Public Affairs professionals operating at the frontline in Asia.

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SECTION 5: Talent, Culture and Skills

Public Relations and Corporate Affairs are people-based industries. In this section we examine the acute talent shortage and explore how to develop the skill sets and cultures to create effective teams across Asia Pacific.

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SECTION 6: Working With Agencies

We explore the opportunities and tensions in the relationship between senior practitioners in the in-house and agency sectors and examine the prospects for consultancies operating in Asia Pacific.

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Full 2016 report: Download The PDF

A complimentary copy of The 2016 State of the Industry Report can be downloaded now via this link. The report contains cutting edge insight into current trends, challenges and opportunities confronting corporate communications and Public Affairs professionals.

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