Craig Hoy introduces The 2016 State of the Industry Report, highlighting the key themes and findings from the 2016 survey and interviews.
The State of The Industry Report 2016
Section 1: Exploring Salary, Bonus and Benefits in PA and Comms
Despite budgetary pressures, salary and bonus levels remain buoyant across the region. Reflecting a shortage of talent, salaries continue to rise. Chapter one of The State of the Industry report examines whether you’re paid enough….
Section 2: The Shape and Size of Communications Functions
There is no one-size-fits-all approach to structuring communications and Public Affairs functions. Chapter Two of this year’s State of the Industry report examines what impact the shape and size of the function has on the development of strategy and return for the business.
SECTION 3: The Internal Challenges
For many senior managers the most critical challenges they face are internal to their business. They need to quantify the value of their function, while responding to the industry shifts and the regional differences arising in Asia Pacific markets.
SECTION 4: The External Challenges
The rise and rise of digital has given a voice to many more stakeholders. This section of the report explores the external environment confronting communications and Public Affairs professionals operating at the frontline in Asia.
SECTION 5: Talent, Culture and Skills
Public Relations and Corporate Affairs are people-based industries. In this section we examine the acute talent shortage and explore how to develop the skill sets and cultures to create effective teams across Asia Pacific.
SECTION 6: Working With Agencies
We explore the opportunities and tensions in the relationship between senior practitioners in the in-house and agency sectors and examine the prospects for consultancies operating in Asia Pacific.
Section 7: Conclusions – Emma Dale, Prospect
Emma Dale, Managing Director of Prospect, offers expert insight on the key conclusions of each section in the recently released 2016 State of the Industry Report, published by PublicAffairsAsia and Prospect
Full 2016 report: Download The PDF
A complimentary copy of The 2016 State of the Industry Report can be downloaded now via this link. The report contains cutting edge insight into current trends, challenges and opportunities confronting corporate communications and Public Affairs professionals.