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Burson Marsteller names Hong Kong Market Leader

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Burson-Marsteller has announced the appointment of Antoine Calendrier as Hong Kong Market Leader and member of the Asia-Pacific leadership team.

Calendrier will serve as the head of Burson-Marsteller’s Hong Kong operations, leading new business development and key client portfolios, and will report to Asia-Pacific President and CEO, Terri-Helen Gaynor.

Calendrier brings both agency and client-side experience, spanning 15 years in EMEA and Asia-Pacific. He started his career in Paris, France with Arjuna, followed by four years with Burson-Marsteller as a Strategic Communications Consultant and Deputy Lead of the EMEA Crisis Communications Practice.

Other work in Paris includes Havas Worldwide, where he served as Corporate Practice Lead, and LVMH Group, where he served in the global internal and external communications role of Corporate Branding Director for Hennessy.

In Asia-Pacific, Calendrier expanded his international scope, spending two years with Waggener Edstrom Worldwide as Vice President, General Manager, China, and worked with globally recognised clients including Skype, Microsoft, Autodesk and Osram.

Branding business China Crisis Crisis Communications development Report