Burson-Marsteller makes senior Shanghai appointments


Burson-Marsteller has announced two new appointments to its senior leadership team in Shanghai with Rebecca Chiou becoming Senior Director of Sports Marketing and Branding and Chris Luan as Director of Healthcare.

Both Chiou and Luan report to Candice Yeo, Market Leader & Managing Director, Burson-Marsteller Shanghai.

With over 15 years of integrated marketing experience in both China and the U.S., Chiou brings a wealth of industry knowledge and experience to Burson-Marsteller. Most recently, she was a Director at DeVries Global in Beijing where she was responsible for a broad range of clients across the consumer goods sector, specializing in sports marketing and large-scale event management for clients such as adidas, SWATCH, Proctor & Gamble, KOLON SPORT and New Balance.

Luan joins Burson-Marsteller from APCO Worldwide where she worked with leading healthcare companies including GSK, Johnson & Johnson and Sanofi on consumer education, perception change, brand reputation management, issues handling and internal communications programs.

“Burson-Marsteller Shanghai has developed a strong sports marketing team, and we are committed to growing our healthcare practice,” said Yeo. “We look forward to the contributions that Rebecca and Chris will bring to their respective fields as our Shanghai office continues to build new business momentum and gain market share.”