Burson-Marsteller launches new global positioning


Burson-Marsteller has announced it is taking the opportunity of its 60th anniversary to launch a new global positioning under the title of Burson-Marsteller, Being More.

Burson-Marsteller, Being More is, says the firm, an expression of the firm’s ambition to be the leading ideas-driven, results-oriented communications firm in the world alongside its long-standing commitment to evidence-based communications.

To support the new positioning,Burson-Marsteller announced the launch of a new website at www.Burson-Marsteller.com. A newly produced video presentation (http://bur.sn/pH7fx) on the new website provides more detail on Burson-Marsteller, Being More.

Burson-Marsteller, Being More is a commitment to help clients meet their challenges and seize their opportunities by harnessing the power of the increasingly dynamic and highly-connected world of communications.

Burson-Marsteller’s Worldwide Chairman and CEO, Don Baer said: “Our 60th anniversary provides the perfect catalyst to ensure Burson-Marsteller is being more in the service we provide our clients in a fast-changing communications environment.  Our purpose is to help our clients define and communicate their purpose of Being More and to inspire our people to make Burson-Marsteller the best ideas-driven, results-oriented communications firm in the world.”

In support of the new Burson-Marsteller, Being More positioning, the firm is rolling out a series of new initiatives over the next several months, including:The Burson-Marsteller Conversations; Burson-Marsteller, Being More Global Employee Training and the creation  of a Worldwide Strategic Leadership Team.

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