Burson-Marsteller announces new South Korean Market Leader


Burson-Marsteller South Korea has announced the appointment of James Yi as the new market leader for South Korea. 

Reporting to Patrick Ford, Asia Pacific Regional Chairman, Yi previously worked with Ogilvy Public Relations in Vietnam overseeing market operations. 

Prior to Ogilvy, Yi founded MAX Public Relations in Singapore in 2010, led the consumer and healthcare team at Fleishman-Hillard Singapore and worked at GlaxoSmithKline, Aventis and McCann Healthcare.  

Yi’s appointment is the latest in a raft of new Burson-Marsteller appointments across Asia, including the formation of a new executive leadership team for the Asia-Pacific region led by Ford. 
Yi replaces Margaret Key who was promoted to Chief Operating Officer for Asia Pacific earlier this year.
 

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