Burson-Marsteller announces new executive team


Burson-Marsteller has announced that it has formed a new executive leadership team for its Asia-Pacific region led by new chairman Patrick Ford.

He will lead a newly created senior executive leadership team that includes Australia CEO and market leader Christine Jones and Korea market leader Margaret Key, Genesis Burson-Marsteller Principal and Founder Prema Sagar, and Hong Kong Market Leader Matt Stafford.

This new leadership team will l focus on investments in business development, client development, talent recruitment and acquisitions.

The team’s members will continue to be responsible for their own markets, but will also take on shared responsibility and authority for the region as a whole.

The firm will integrate its Beijing, Shanghai, Guangzhou, Chengdu, Shenzhen and Hong Kong offices into a new Greater China region under Matt Stafford.

Daisy King will become the interim Beijing Market Leader, in addition to her current role as the head of Burson-Marsteller’s U.S. -China Specialty Group.

Vincent Li is promoted to permanent market leader for Guangzhou, Chengdu and Shenzhen.  

They will join Regional Managing Directors Angelina Ong, the firm’s Shanghai market leader and regional brand marketing practice chairman; Ian McCabe, the regional public affairs practice chairman; and Jackie Price, who leads Burson-Marsteller teams on two key regional client relationships, on the Greater China leadership team.

Former China CEO Chris Deri will leave the firm to pursue another professional opportunity in the United States.

Burson-Marsteller worldwide chairman and chief executive officer Donald A. Baer, said: “This new Asia-Pacific team is strongly positioned to provide the leadership and counsel our clients in Asia require in the ever-changing environment they face. Our clients expect us to be their strategic partner, fully understanding their business objectives and supporting their corporate values, staying well ahead of communications trends and capabilities, and combining strategic thinking and breakthrough creativity with rigorous focus on getting the job done. This leadership structure in Asia elevates the best team to provide these essential services for our success, delivering on our promise to be the best ideas-driven, results-oriented communications firm in the world.”

Regional Chairman Ford, added: “This new senior executive leadership team will help the firm continue to steer the best course in Asia-Pacific, where we see enormous opportunities for growth.  Each member of this team has demonstrated extraordinary leadership far beyond their own market assignments.”

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