Bilbrough appointed FleishmanHillard’s Hong Kong GM


FleishmanHillard has appointed Geoff Bilbrough general manager of its Hong Kong operations.

Bilbrough (above right) has been deputy general manager and senior vice president at FleishmanHillard since arriving in Hong Kong four years ago from New Zealand; he became partner in 2016.

In his new role, he will report to former managing director Rachel Catanach, who remains FleishmanHillard’s senior partner and president, Greater China. FH has also announced that Patrick Yu (above left) becomes deputy general manager for its Hong Kong operation.

“In addition to being a seasoned counselor, particularly in the areas of crisis communications, brand marketing and reputation management, Bilbrough will bring a renewed focus on operational excellence in all aspects of the business. His promotion supports the growth of the Hong Kong office and FleishmanHillard’s evolution into a fully integrated communications company in Greater China,” said Catanach.

FleishmanHillard in Hong Kong has also received numerous industry awards for its creative campaign work across a diverse portfolio of clients. In 2015, its excellence in corporate affairs was recognized when it received PublicAffairsAsia’s Gold Standard award for In-Country Consultancy. In 2016, Marketing magazine named the office B2B Agency of the Year (Gold).

“Geoff has been integral to the success of our Hong Kong office over the past four years and is highly respected as a senior counselor, team leader and mentor,” added Catanach.

Before joining FleishmanHillard, Bilbrough served as group operations director and then managing director (London) for Metia — formerly Write Image — a leading global digital marketing agency. While at Metia, he focused on general management, overseeing the company’s international offices in New York, Seattle and Singapore.

Prior to this position, Bilbrough was Group Account Director at an agency in Wellington, New Zealand for 10 years. He also held roles in government, an industry lobby group and worked as press secretary for a minister in the New Zealand Parliament.

“Geoff is an impressive leader and superb at cultivating client relationships, securing new business and providing clients with strategic skills-based training and support. His new role is a very natural progression and leaves the Hong Kong office in excellent hands as we evolve into the region’s leading agency,” Catanach concluded.