APCO Worldwide expands in Middle East


APCO Worldwide has announced a significant expansion of senior leaders for its Middle East offices including the the promotion of Elizabeth Sen to become deputy managing director for the Arab region

Senior team members in the region who have recently joined APCO include veteran government communication expert Nicholas Labuschagne, senior director for strategy and Bassem Zein, director for business strategy in the Arab region and market development in Saudi Arabia.

To further strengthen APCO’s government communication and public affairs groups, Hicham El Amrani and Ghalia Alul joined APCO as directors and Imad Lahad has joined APCO as a director to help lead digital communication services in the region.  These new hires are in addition to the recent move of APCO’s global vice chairman Larry E. Snoddon to Dubai in 2013.

Mamoon Sbeih, managing director for the Arab region at APCO, said: “APCO has established a strong presence in the Middle East over the last three years. Our clients in the region range from major government institutions to multinational corporations, such as Sony, Mars and Schneider Electric in addition to regional businesses, such as Masdar, Maras, UAE Ministry of Economy and Noor Bank among others.  With this expansion of the firm’s senior team in the region, including the move of APCO’s vice chairman to Dubai, we are positioned to offer our clients the best counsel to confront the complex challenges before them.”

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