APCO Worldwide has named Marilyn Fancher as its first official chief creative officer, founder and CEO Margery Kraus has announced.
Fancher has been with APCO for nearly 20 years, leading the development of StudioAPCO and helping to grow the firm’s global creative capabilities.
Kraus said: “Being able to creatively engage with stakeholders through compelling stories combined with a robust dialogue is essential to being successful. Marilyn brings the kind of creative passion, experience and leadership that enables us to create and execute effective campaigns on behalf of our clients and continue to help differentiate APCO as a world-class creative firm.”
Fancher brings extensive experience in creative campaign design, advertising and interactive media to her new role. She has worked across industries with many of the world’s largest brands and directed a wide range of creative, high-profile campaigns on traditional and digital platforms.
Before joining APCO, Fancher spent four years as the director of broadcast services for the Republican National Committee, overseeing the organization’s television and radio production studios and staff. In this role, Fancher directed and produced campaign advertising, live television news programming and media production on behalf of candidates and elected officials including two presidents and several governors, members of Congress, cabinet secretaries and business leaders.
Fancher said: “I’m honoured to take on this new role. This is an exciting time for APCO and for our industry. Our global creative and digital team is producing really interesting, innovative work on behalf of a fantastic roster of clients that includes many of the world’s biggest brands. The depth of creative talent in our entire team is a real source of pride. We’ve managed to grow quickly over the years, but always maintained a fun, collaborative culture.”
