Anthem Asia, an independent investment and advisory group has invested in a new Yangon based PR and digital marketing agency called Blink.
Anthem Asia has has taken a significant euity stake and is providing working capital for Blink, a strt-up led by local TV presenter, Stephen Kyaw and digital specialist Erik Oo.
Joespephine Price, co-founder and managing director of Anthem Asia, said: ” The Blink team represents the future of the new Myanmar, young, smart, energetic with bags of ambition. Marketing and communications is a business services sector where well-run domestic brands can match the best international comeptitors. With a population estimated at more than 60 million people, the demand for locally-based marketing and communications expertise willl become more importnat as Myanmar becomes a significant South-East Asian market in the coming years.”
This is Anthem Asia’s second commuinications-related business. Earlier it established Zagar Communications to provide marketing and communications services for foreign clients and for third-party PR agencies based outside the country.