Burson-Marsteller has announced the return of Allison Lim after a three year break from the agency.
The firm’s Singapore market leader from 2007 – 2011, Lim will now serve as Managing Director of Public Affairs and Government Communications for Asia Pacific, reporting to Ian McCabe, Regional Public Affairs Practice Chair for Asia Pacific.
Lim, who rejoins after a period with the WATATAWA agency, will focus on expanding the firm’s Public Affairs and Government business in Singapore and across Southeast Asia.
With a career spanning 18 years across Southeast Asia, Australia, Greater China, India and Japan the Middle East and North Africa, Lim specialises in Pan-Asian government relations and issue management, NGO advocacy, CSR, crisis preparedness, and stakeholder engagement.
Burson-Marsteller’s Patrick Ford, Regional Chairman for Asia Pacific, said: “Allison’s experience in formulating and executing multi-market strategies, combined with her understanding of the political and regulatory landscape across markets, will be a tremendous resource for our clients in Singapore and across the region.”
“Allison’s breadth of knowledge across sectors is incredibly valuable, and a great benefit to our clients trying to navigate through an increasingly complex political and regulatory environment,” added McCabe.
Lim’s appointment is the fourth high-level announcement by Burson-Marsteller in the past two months following a strong year of growth across Asia in 2013.
In the last two months Burson-Marsteller appointed Margaret Key as Chief Operating Officer for Asia- Pacific, Daisy King as President of Burson-Marsteller China and Barkha Patel-Zinzuwadia as Singapore Market Leader and member of the Asia Pacific leadership team.