Travel is big business: International tourists now spend USD $1 trillion per year. According to the World Travel and Tourism Council, travel and tourism accounted for 9.8% of global GDP and one in eleven jobs worldwide. Countries, regions, cities, and individual players in the travel and tourism industry have a lot to gain.
This is even truer in developing economies – for example, in the ten countries of ASEAN, travel and tourism accounted for 12.4% of GDP. And growth rate is high.
This White Paper explores how to encourage Foreign Independent Travellers, and what Online Travel Agents can do to develop this crucial sector.
This white paper first appeared in Agoda Outside Review, a regular newsletter which brings you content from a wide variety of sources, as well as original research.
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