Advance Professional Development for Communications and Corporate Affairs Professionals
Led by Whitney Foard Small this acclaimed Advance unit engages practitioners on best practice approaches to executive media engagement, highlighting opportunities and pitfalls for you and your management, while developing awareness of integrated media strategies that deliver results.
This practical module will examine the essential writing and journalism skills which PR and communications professionals should possess to participate in the 24-7 news cycle. In an era when many practitioners drive their organisation’s news channels, this workshop will bridge the gap between corporate communications and journalism.
This interactive Advance module is designed for middle to senior ranked corporate affairs and government relations professionals. Jeff Paine, the facilitator, will examine best practice approaches to building constructive engagement programmes which advance corporate objectives and enhance reputation among government and the public policy community.
What You Say About PublicAffairsAsia:
PublicAffairsAsia provides a platform for practitioners from various industries to gather together and brainstorm innovative and mutually-beneficial ideas and strategies, allowing us to work together to summarize our practices into government affairs theories to help guide our daily work. The future development of government affairs in China is promising, but it will continue to be a step by step process. As one of the founding members and a speaker at every forum, I am not only enlightened and inspired by the discussion with my industry peers, but I have also gained deep friendships with them.
Whenever I attend an event of PublicAffairsAsia, I always leave with new insights into how better to engage in public affairs. These events always attract senior level participants from multiple geographies and across the spectrum of public affairs – from public policy to communications to sustainability and stakeholder engagement — making the discussions both timely and topical, with a focus less on theory and platitudes and more on actual practice and lessons learned from the field.