Advance Professional Development: Effective Writing & Journalism Skills For Communicators – Bangkok & Singapore


Title: Effective Writing & Journalism Skills For Communicators
Date: March 20 2018 (Bangkok); April 24, 2018 (Singapore)

Facilitator: Craig Hoy

This practical module will examine the essential writing and journalism skills which PR and communications professionals should possess to participate in the 24-7 news cycle. In an era when many practitioners drive their organisation’s news channels, this workshop will bridge the gap between corporate communications and journalism.

This practical session will put participants in the shoes of reporters and copy writers, examining how to create and curate engaging copy fit for print publication and digital transmission. Covering all bases, this session will explain the basics of good writing and explore advances such as digital copywriting and the use of AI.

Interactive Sessions Will Include:

  • Understanding the Inverted Pyramid: The Structure of News Writing
  • Effective Writing Skills: The Do’s and Don’ts for Writing Clear Copy
  • On the Record: Writing and Selecting Quotes for Impact
  • Understanding the Journalism Journey: From Press Release to News Story
  • Exploring East Versus West: Key Geographical Differences in News Format and Style
  • Form and Format: Exploring News, Features and Op-Ed Style
  • Tailoring Content: Traditional Versus Digital Content Creation
  • The Impact of AI: Can Robots Run Newsrooms – and Should You Be Scared?

Who Should Attend:

  • Entry and Mid-Level Public Relations and Communications Professionals
  • Corporate Affairs Professionals with Responsibility for Content Generation and Curation
  • Professionals Working in Agency, In-House, NGOs and Government

About the Facilitator: Craig Hoy

Craig Hoy graduated from City University’s Journalism School in the mid-1990s and spent over 15 years in British and European media. Having served as an accredited Downing Street lobby correspondent for over a decade, he has written for a wide range of websites and publications. He was founding Editor of ePolitix.com, the UK’s first online political news website, and was Editorial Director of Dods, where he oversaw daily, weekly, monthly and quarterly publications and websites. He has contributed to print titles including The Times, worked for the BBC and appeared regularly on radio and television. In 2008. he co-founded PublicAffairsAsia, where he is Executive Director.

Price Details:
US$1,050 for this one day course. Click here to book your participation.
This course can be combined with other modules taking place in Bangkok in March 2018 at a rate of US$1,800 for two modules or US$2,600 for three modules.

For group inquiries contact Orachon Tanaka, email: advance@publicaffairsasia.com