India’s Adfactors woos Walavalkar to head new energy and infrastructure practice


Vrinda Walavalkar, a veteran communications professional with cross-industry corporate communications and marketing experience, has joined Adfactors PR as Senior Vice-President, in charge of the new Energy & Infrastructure practice, besides providing strategic counsel on Pharma & Healthcare.

Walavalkar has more than 25 years of communications experience, having worked in journalism, public relations and marketing with leading corporations. Her most recent stint was with Anunta Technology Management Services, where she served as Global Head, Marketing. Walavalkar has been associated with Firstsource Solutions, Aventis Pharma, Reliance Infocomm, Tata AIG Insurance and Enron India.

Welcoming Walavalkar to Adfactors, Madan Bahal, Co-Founder and Managing Director of Adfactors PR, said, “We are very pleased to have someone of Vrinda’s experience and expertise joining us. I am confident that Vrinda’s familiarity of working closely with CXOs, and her knowledge of corporate board functioning will greatly contribute to our capacity for managing strategic accounts.”

On her new role, Walavalkar said: “I am excited to re-join Adfactors PR which has grown to a leadership position over the last decade. I look forward to bringing my corporate learnings to the Agency’s clients.”

Adfactors PR is India’s largest public relations firm with over 600 employees across four countries in Asia. A multi-specialist, full-service firm, it serves over 300 retained clients that include some of the largest corporations, conglomerates, financial institutions and governments, as well as a host of bright, young start-ups and unicorns.