20:20 MSL India has announced that it has been selected by Hay Group as their strategic communications partner in India.
The Hay Group, which entered the Indian market seven years ago is the largest people consulting organization by revenue and clients in India.
20:20 MSL will work with Hay Group to build brand awareness and manage its reputation as a global management consulting firm that works with business leaders to develop talent, organize people to be more effective and motivate them to perform at their best.
20:20 MSL’s seven offices across India will work with Hay Group on a nationwide mandate, spearheaded by 20:20 MSL’s National Capital Region (NCR) Office in New Delhi.
The agency has been tasked with drawing on its integrated communications expertise to creatively engage audiences that includes CEOs and CXOs of Indian industry, across traditional as well as social media platforms.
Commenting on the appointment, Amrit Ahuja, vice resident, 20:20 MSL said: ” I am thrilled that Hay Group has chosen 20:20 MSL as its communications partner to reinforce its mindshare as the leading people consulting organization in India. We look forward to building the Hay Group brand in India and aid the dissemination of global best practices and knowledge that it brings to Indian industry.”
Gaurav Lahiri, managing director, Hay Group India of Hay Group commented: “We were interested on partnering with an agency that understands our philosophy of transforming people and organizations realize their potential. With 20:20 MSL’s deep social media expertise, deep sector knowledge and experience, and its capability to seamlessly implement national campaigns, we hope to reach out to Indian business leaders, differentiate ourselves as a strong knowledge driven firm with proprietary insights and become the preferred partner of industry in India.”