Hong Kong PR Council Selects Kiri Sinclair as Chair to Lead Growth and Innovation Mission


The Council of Public Relations Firms of Hong Kong (CPRFHK) has appointed its new board for the coming years as it bids to drive its mission of fostering growth, innovation, and effectiveness in the public relations and communications profession in Hong Kong. 

Consisting of agency leaders, the new Board of CPRFHK came into effect in June 2017, with the following appointments:

  • Chairperson: Kiri Sinclair, Managing Director, Sinclair Communications
  • Deputy Chairperson & Treasurer: Rosemary Merz, Vice President & Managing Consultant, Text100
  • Events Chair: Felix Poon, Founder & Managing Director, Vis Communications Consultancy
  • PR & Marketing Chair: Marc Sparrow, Executive Director, Golin
  • Honorary Secretary: Rachel Catanach, President & Senior Partner, Greater China, FleishmanHillard
  • Education & Mentorship Programme Chair: Dr. Simeon Mellalieu, Partner, Client Development Asia Pacific, Ketchum
  • The Board is also pleased to welcome the winner of CPRFHK’s annual Young PR Professionals Competition Adrian Wong, Junior Consultant, Finsbury as Young Professionals Representative

Founded in 2001, CPRFHK is recognised as the leading advocate, convenor and network organisation for the PR industry in Hong Kong, with a dynamic agenda of activities from benchmarking research, thought leadership articles and talks and awards, to active outreach programmes aimed at nurturing the next generation of local PR talent.

Newly appointed Chairperson of CPRFHK, Kiri Sinclair, Managing Director of Sinclair Communications, said: “Our vision is to bring the PR industry together to demonstrate the value of effective public relations to the wider business community. As social, digital and mobile continue to transform how people consume information, public relations and brand communications has evolved. This change presents lots of opportunities, but also risks for brands, such as becoming embroiled in fake news or geo-political tensions.  The role of the Council in advocating for the PR industry, promoting ethical, responsible and effective communications, is more relevant than ever.”

The council counts over 30 PR and communications agencies and consultancies as members, it is the only industry body of its kind in Hong Kong. The new vision serves to strengthen the Council’s ability to shape and impact the future of the PR industry in the territory. It promotes best practice and supports the development of industry talent within its membership through an active calendar of events. The Learning Series events, which examine the latest PR best practice, trends and issue, and Partner Series events, which invites key industry stakeholders to advise on their area of expertise, be it measurement or law.